roy mayer - CV

roymayer@gmail.com | +972-52-4420546 | Linkedin

An experienced creative manager, combining a data-driven approach and creative thinking to facilitate growth, retention and brand awareness through organic marketing.

A portfolio with examples of my work will be sent upon request.

Social Media Lead, Artlist 2020-Present day.

• Managing a team of six people, both locally and overseas, responsible for two products

• Working alongside Heads Of (Product Marketing, Creative, User Acquisition, Data and others) to establish and implement a coherent content strategy that creates an impact

• Constructing a framework of freelancers and UGC collaborations to facilitate a scalable, efficient workflow in a fast-growing company

• In charge of a quarterly budget of $200,000

• Leading numerous creative campaigns and large-scale activities

• Defining the team’s KPIs according to the company’s goals

• Started as a Social Content Specialist and was promoted to a Team Lead within 10 months

PPC Campaign Manager & Copywriter, Freelance, 2017-2020.

• Managing organic social media campaigns, copywriting and writing professional content for varied clients (from the music industry to insurance).

• Managing PPC campaigns on Facebook and Instagram, email marketing activity via MailChimp

Research Assistant, Nitsan Lab for Sustainable Development, 2019-2020.

• Selected for an exclusive, cross-faculty program during my university studies

• Designed and oversaw a real-life experiment with Indian smallholder farmers, set to test the potential for the implementation of Israeli agri-tech solutions. This included establishing monitoring protocols, training the local crew, analyzing incoming data and creating detailed reports

Booking Agent: Hamon Volume LTD, 2016 – 2017

• Supervised the office’s entire roster of artists while maintaining close relationships with concert venues 

• Was responsible for PR strategy and the executive production of a number of international music events

• Was in charge of the company’s website, monthly newsletter and PPC campaigns on Facebook

B.Sc Student in Geophysics: Tel-Aviv University, 2018-2020

Advanced Facebook Advertising Workshop: FIalkov Digital, 2015.

Matriculation-Certificate, Physics and Computers Orientation: Irony Yud-Dalet high-school, 2008.

LANGUAGES: Hebrew, English.

SOFT SKILLS: People management; strong relationship building and interpersonal skills; analytical and creative thinking; seeing the big picture while being very detail-oriented; self-motivated; strong communication skills (verbal & written).

HARD SKILLS: Proficient in G Suite (Sheets, Docs, Presentations), Sprout Social, MixPanel, WordPress and Tableau; Know my way around Adobe Photoshop, Lightroom and Premiere Pro.

NCO in charge of manpower management, IAF, 2009-2012